From September 15th to 17th, the Dubai World Trade Centre will become the epicentre of all things sweet and savory as it hosts ISM Middle East 2025, the largest sweets and snacks trade event in the MENA region. This isn’t just an exhibition; it’s a dynamic hub of innovation, flavour, and opportunity designed to redefine the future of the confectionery and snacks industry.
This year’s event returns bigger than ever, expanding across six halls to welcome a world of flavour. With industry leaders and top brands from over 50 countries, ISM Middle East offers an unparalleled platform for networking, forging new partnerships, and uncovering the next big thing in the market. It’s where bold new flavours and exotic sweets meet cutting-edge, innovative snacks that cater to a rapidly evolving consumer base.
A key highlight is the Expert Stage, featuring over 120 power-packed sessions with leading industry pioneers. Attendees can gain exclusive insights into the most critical trends shaping the market, from the rise of premium, diabetic-friendly treats to the integration of AI in product development and sustainable packaging solutions. A special address by Chef Nouel Catis, renowned for the viral “Dubai Chocolate” recipe, promises to be a must-attend session, offering a glimpse into the art of creating viral culinary sensations.
Beyond the insightful discussions, the event is a delightful showcase that celebrates both cultural heritage and contemporary tastes. It’s a must-attend for trade professionals eager to explore diverse exhibits, discover ground-breaking innovations, and connect with the pioneers who are shaping the industry’s sweet future.
Event Details
- Date: 15 – 17 September 2025
- Location: Dubai World Trade Centre (Hall 1 – 6)
- Industry: Food, Hotel, and Catering (Sweets & Snacks)
- Audience: Trade Only
- Organised By: Dubai World Trade Centre and Koelnmesse
